Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Todd Mitchell - Kaufman Brothers.
Todd Mitchell - Kaufman Brothers
I have a question with regard to licensing of IPTs and the recent win with Macrovision or where had over NDS. The NDS is had indemnified to move customers in the IPT and then they had to pay up basically. Do you have any risk of that happening to you?
Ben Bennett
Well, I can tell you it’s, we’re making some investments in the middleware support and we obviously support a number of EPGs or user interfaces around the world, instant keys strategic area. In terms of agreements or a relationship with Robbie, I think it’s a little bit early to speculate on, but it’s an important area, because I see that from a convergence perspective becoming more and more important as you well know.
I think we’ll be demonstrating how our middleware supports a variety of user experiences across many additional devices at IBC other than that, I’m not sure we can comment much more on that question.
Todd Mitchell - Kaufman Brothers
Just one more question in terms of advertising you want a number of ones that eclipse faster and most notably Charter. We know Charter is working with some of the advertising agencies on advertising and providing set-top box data. My question is pretty simple. Are you providing a set-top element for Charter to do that or are you providing a set-top box element for anybody in the U.S. cable to do that?
Ben Bennett
Today not in deployment, and it’s not from a middleware perspective, but there are a couple of options for addressable advertising in the U.S. cable market, which does require a small client. That’s could be a true two way client or EBIT base client. The advertising team’s working heavily on, what we call the SCTE 130 standard. We’re doing some progs tops with cable ads and making good progress. Nothing deployed, but it’s an area we are looking at.
Todd Mitchell - Kaufman Brothers
To the best of your knowledge, is cable vision the only one that has an active set top box elements that’s actually getting used commercially?
Ben Bennett
Yes. I was up in the New York area, so today that is the case. We are aware of the Canoe initiatives and the reason I made the comment about the market is, obviously, with the advertising market somewhat depressed is going to impact downstream, but I don’t think it changes the dynamics long term, but the market or the need for addressable advertising. OpenTV’s fully committed to that area.
- To read the full transcript on Seeking Alpha, click here »



