Question-and-Answer Session
Operator
Thank you. (Operator instructions) And we'll pause for just a moment. We'll go first this afternoon to Jack Hain with Barrington Research.
Jack Hain – Barrington Research
Hi, good afternoon. Couple of questions.
James Granger
Hi, Jack.
Jack Hain – Barrington Research
First of all with Chrysler, you mentioned that you are in renewed talks with them to sort of bring them back onboard now that they've been restructured. Just wondering if you could add any commentary in terms of directionally what impact you think they are going to have in the third quarter given the dramatic follow-up of the second?
James Granger
I think they will be back as a somewhat significant, I don’t know how – I don't want to characterize because I – I do know the exact amount that we are talking about, but it will be a significant amount during the third quarter given the fact the projects that they currently have under consideration that we are working with them on.
Jack Hain – Barrington Research
Okay. And then, it seems like strategically you are looking rely on third party sales forces a bit more in the future. And I was just wondering if you could speak to how that affects your internal sales strategy. You seem to revamping by hiring the new regional sales managers. How does that affect, for instance, what verticals you are looking to get involved with the things of that nature?
James Granger
Well, Jack, it's a good question. Obviously, we have a relatively thin, small, if you would, direct sales force. And we have focused them primarily in the areas of QSR and the automotive as well as working with Thomson Reuters and then the branded retail.
So to get beyond those, we certainly see the advantages. If you take a look at NEC for example, they are very strong in public space areas. Those are areas which we have not addressed. If you look at some of our alliance partners, they have a number of different areas where they bring new opportunities to us. So what I would say to you is that we obviously continue to focus on those areas which are strategic where mission-critical applications are absolutely key to us, but I do want to extend our sales reach and the NEC relationship, the alliance agreements, et cetera certainly does that for us.
Jack Hain – Barrington Research
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