Question-and-Answer Session
Operator
(Operator instructions) Our first question comes from the line of Ric Prentiss with Raymond James and Associates. Please proceed with your question.
Ric Prentiss - Raymond James and Associates
Thanks. Good morning guys.
Michael Moneymaker
Hi Ric.
Ric Prentiss - Raymond James and Associates
Hi. A couple questions. First, obviously emphasizing data pretty significantly there, we've noticed that Sprint from the Sprint affiliates are seeing data ARPU north of $18. Part of that how they I think describe the Simple Everything plan between data and voice. As you looked at your, excuse me, postpay data ARPU on the wireless side of around 10 bucks, what do you see as the progression to move that up? Is it continuing so of smart phones and data cards? Are people in this economy may be buying the phones but not signing up with the higher rate plans. What should we look for as catalyst and milestones to see that the progress of -- and bucks kind of moves up and where could it move to?
James Hyde
Well, Hi Ric. Jim Hyde here. Thanks for the question. Well, a couple of things. One, I think we see a tremendous amount of upside as you point out in terms of where we think data ARPU can go for our business. Certainly, one of the reasons why our number is maybe south of what's some of the Sprint affiliates and some of the other national players are even reporting is the fact that there are these all inclusive plans out there and maybe how they allocate the data portion of those excess fees. It's a little different than how we price our products, but secondarily remember we've just recently completed you know, our network upgrade in our -- one of our largest markets, which is Richmond and Hampton Roads and as we see these data cards and smart phone percentages continue to increase on the back of that network upgrade, I think we'll see that data ARPU number continue to close the gap on those national averages.
Ric Prentiss - Raymond James and Associates
And, on the FRAWG launch, any update as far as when you expect Leap to be coming to town in the Virginia East markets and just any early indications on how of that new product offering is being received and distributed?
Michael Moneymaker
Sure. Thanks for that one too. We are really excited about how FRAWG is going. Let me address the Leap part of the question first and on two fronts. First, we're not sure you know when Leap is going to come. Right now it's kind of all quiet, on what we call the Eastern front really in our Virginia East market. No sign of Leap.
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