Question-and-Answer Session
Operator
(Operator Instructions). The first question today comes from Wayne Chang - Canaccord Adams.
Wayne Chang - Canaccord Adams
Can you talk again a little bit about more specifically the timing of some of the initial launches of the Wiki International versions and what the impact looks like in the back half? The guidance for the full year seems to suggest that there could be potentially some RPM inflation for WikiAnswers; can you talk a little bit about that, whether that’s something that you are seeing and what the cyclical nature of that is; and in addition to that, what appears to be a potentially robust fourth quarter, are there any lift in additional headcounts, resources, and any other costs that we might need to consider.
Robert S. Rosenschein
First, in regard to the timing of the international versions; expect to see the start already in Q3. We’re fully hopeful that we’re going to start launch these. I would also make a quick comment on the growth. It is almost certain that it will take a while to start up. As excited as we are about the strategic asset of being able to translate some of our already answered questions, it just takes time for a curve like this. As you know, it took a while for the English language of WikiAnswers to grow and we expect it to take time. That being said, we do have expectations that it may make a significant material upside contribution in 2010, but we don’t expect much in revenue contribution for the internationalization certainly in 2009.
Regarding the RPMs, they tend to fluctuate. So we see this again and again. We saw some weakness in the summer. Mostly, this is a decline of CPCs usually, and we expect that we’ll be able to handle and deal with it with our traffic growth, but we do not expect any material increase in the RPMs in Q4.
Steven Steinberg
I just wanted to add that on the higher end of the guidance we did assume some moderate growth in RPM. We didn’t assume a lot, but we have various initiatives and we’re also optimistic that the trends we’ve seen throughout 2009 have finally stabilized, but we factored into our range pretty much more or less a flat RPM or maybe a little bit of growth to a little bit more growth, but in both cases, we’re talking about moderate growth.
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