Question-and-Answer Session
Operator
(Operator Instructions) We’ll take our first question today from Edward Woo with Wedbush.
Edward Woo - Wedbush Morgan Securities
Yes, good quarter -- on the operating cost control, do you see that improving or do you see your investment in fly and other initiatives to add subscribers offsetting your operating cost improvement in international?
Holger Bartel
Good morning, Ed. Wayne will take that question.
Wayne Lee
Yes, hi, Ed. So as we’ve mentioned in prior calls, you know, management, we are making a concerted effort to control our operating costs and that in turn has allowed us, has freed up more money for us to invest in subscriber acquisition and also promoting fly.com. I can’t comment in terms of what our plans are in the future. One of the things on subscriber acquisition, it’s difficult to predict, especially depending on if we find a really good investment opportunity, we might decide that quarter to spend more.
Holger Bartel
You will probably notice, Ed, that our numbers on subscriber acquisition are very, very positive. We achieved very low costs per signed up subscriber. We are very pleased about that and we want to take advantage of that opportunity and it’s not only the cost of new subscribers -- we are also measuring, of course, the quality of new subscribers that we sign on and the quality is good across the board as well. So we see this as an opportunity to really grow the audience right now and as I stated earlier, we hope that this will translate into higher revenues and profits in the future.
Edward Woo - Wedbush Morgan Securities
Good, and the other question I have is have you seen much improvement in the travel market as it seems like the economy seems to be getting a little bit more stable?
Holger Bartel
Let me maybe talk about North America and then I will pass over to Chris to say a few words about Europe. In North America, the down economy has different effects on our business. On the one hand, there are travel businesses that are looking to promote more deals, they are looking to attract more guests. In particular, we see that in the hotel industry, but also some hotels are running out of cash. They are cutting their spend, so you cannot say across the board that it’s beneficial for us.
We see that the mood among the hotels and among some other segments of the travel industry is improving. In other areas like the airlines, that’s not so much the case.
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