Wireless Ronin Technologies Q1 2009 Earnings Call Transcript

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2009-05-07 17:45:36.0

Tags: Call Transcript, Earnings, Store, Chicken, Wireless, Corporate Governance, Sales Strategy, Wi-Fi, Wireless And Mobility, Business Operations, Corporate Law, Sales, Seeking Alpha, Wireless Ronin Technologies Inc.

Question-and-Answer Session

Operator

(Operator Instructions). Your first question comes from Atul Bagga of ThinkEquity.

Atul Bagga - ThinkEquity LLC

Hey guys.

James Granger

Hey.

Atul Bagga - ThinkEquity LLC

Thank you for taking my call and congratulations on the progress during the quarter.

James Granger

Thank you, Atul.

Atul Bagga - ThinkEquity LLC

So can you give us an update on KFC. So you mentioned that you... all the new corporate stores will be digital menus. So do you guys have the contract to do digital menu for these corporate stores and how many stores can we expect to see coming up in Q2?

James Granger

This is... I'd like to have Scott Koller address that question.

Scott Koller

Yeah, they haven't identified a specific list of stores. What they have said is any new remodels and any new corporate stores that are getting upgraded moving forward, and we haven't got a complete number on that, will go digital. So it's still operating under original scope of work that we did for the market test, pilot test and all the 124 installs we've done to date. But what we were told that anything being remodeled on a corporate level or any new corporate stores would be given digital.

Atul Bagga - ThinkEquity LLC

And given digital, is it all the stores will be coming to Wireless Ronin or --

Scott Koller

At this point in time, yes.

Atul Bagga - ThinkEquity LLC

Got you. And what about the big contract with KFC? Is there any progress on that that you've talked about in the past?

Scott Koller

I think a clear way to state the status of KFC right now is they've just had a large initiative with launching the grilled chicken. And the grilled chicken has been very, very successful. That's important for us. As you've seen in recent history, KFC sales have been somewhat down and the success of the grilled chicken has certainly helped all of the endeavors they're doing. What they've done in Oklahoma and what they've done in Las Vegas is put together what they call perfect market, which means the stores have been upgraded. They've been painted. The employees been trained. They've got a digital menu board and they have all the new menu items. This is the Javier Benito, the CMO and Roger Eaton, the CEO's concept of the perfect store. And the results have been very good.

 

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