Question-and-Answer Session
Operator
(Operator Instructions). Your first question comes from line of Thomas Ernst with Deutsche Bank.
Tom Ernst - Deutsche Bank Securities
Good afternoon, gentlemen. Thanks for taking my questions.
Steve Singh
Hi, Tom.
Tom Ernst - Deutsche Bank Securities
So the question I have for you is with the large number of integrated travel wins you mentioned that your win rate is up. How much market share do you think you have at this point and both in terms of what you want perhaps new business but also just in terms of actual travel bookings. I am asking the question not from a competitive perspective but just to gauge how much penetration if -- you still have yet to grow within that market? Thank you.
Steve Singh
Sure, Tom. So I need to break that down a little bit because obviously our market share at Expense is very different than our market share in Travel versus our market share in Travel & Expense together. In Expense as you know our market share is comfortably in the 75% plus range and our win rate in the most recent quarter really across any of our product segments, the historical average is around 75%.
Win rates in the last couple of quarters had been about 10 points higher or thereabout. The market penetration for Expense, we believe to very, very modest in fact low less than 10% market penetration in Expense. On the Travel side, we believe that if you look at from point of view of online travel booking we think that the online travel booking market is still less than 50% market penetrated. A significant portion of travel transactions that are booked today are still booked via non-online booking tools and market share relative to travel booking really depends on the market segment. If you look at the U.S market, we have an increase in percentage of that market in fact if you look at win rates in any given quarter, we are winning more travel deals than probably anybody else in the industry. And in other market segments I think EU were still relatively modest as far as presence in those segment.
Tom Ernst - Deutsche Bank Securities
Okay. Perhaps as a follow-up to that. What about usage you've had much higher usage statistics in the other online booking vendors but with the large number of integrated deals, are you still keeping those usage rates up in customer base?
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