Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Simona Jankowski - Goldman Sachs.
Simona Jankowski - Goldman Sachs
Just a couple of follow-ups on your gross margin guidance. Number one, can you give us a rough, quantitative split up of the contribution of the various income components you talked about to that guidance. In other words, the mix in the cost improvements and I don’t know if there’s any rebates or FX elements of that as well.
And then secondly, what do you view as your normalized gross margins? Is it this level or do you see any further upside or downside as you go into the second half of the year.
Edel Ebbs
In terms of what drove the improvements, the biggest piece of that would be cost savings on the build and materials for hardware. Mix would then be the secondary factor there. Foreign exchange is not a big piece of it.
In terms of a normalized run rate, it’s a really difficult question for us to answer right now. I mean, it’s really hard to have a lot of visibility out more than a couple of quarters. So we are giving you our best kind of guess that we have today in what we said in our prepared remarks.
Simona Jankowski - Goldman Sachs
As a quick follow-up to that, you did mention that you’re going to have a number of launches in the second half of the year. If we were just to isolate the impact of those, would they have, all else being equal, an upward or a downward impact on margin?
Edel Ebbs
Again, it’s a tough one to answer. It really depends on do they launch on the schedule that we’re planning to launch them on today or what kind of cuddle with some old products to new products happen. So again, when I talk about lack of visibility, it’s just difficult to map well how some of those things are going to play out in the second half of the year.
Operator
Your next question comes from Mike Abramsky - RBC Capital Markets.
Mike Abramsky - RBC Capital Markets
Originally you had talked about a land grab and I’m just wondering what inning you think you think we’re sort of in now with regard to that? Do you see this quarter’s results as an example and your guidance of playing that through?
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