Question-and-Answer Session
Operator
(Operator Instructions). Your first question comes from the line of Tony Gikas with Piper Jaffray.
Tony Gikas - Piper Jaffray
Hi, good afternoon, guys. Couple of questions, maybe you can just start by talking about your expectations for growth and the industry during calendar 2009. Do you expect to take share during the year? And then as it relates to the cost cutting measures, how many SKU's do you plan to cut in the current plan? And then I have a quick follow-up?
Brian Farrell
Tony, this is Brian. With respect to industry growth, we are in the mid-single digit growth for next year in software dollars in our relevant markets, which are obviously North America, Europe and then the Asia-Pac regions. With respect to taking share, I am not prepared to comment yet because our focus really and the message we wanted to deliver on this call is the most important thing to us right now is profitability.
Clearly, we are not pleased with the reduction in our share over the last few year's, but we are very committed to this focused product line and we think overtime that will result in a profitable growth that sort of has defined this company over the previous thirteen years. With respect to the number of titles for next year, only one of the titles that we reduced in this most current round was scheduled for fiscal 2010, the other were unannounced titles, somewhat earlier in development for fiscal '11 and beyond.
Tony Gikas - Piper Jaffray
Okay. And then do you expect that the sales and marketing spend is going to remain at elevated levels through 2009 and then just a quick housekeeping, I am not sure if you said this, did you give a launch quarter for UFC title?
Brian Farrell
Let’s take your last one first. The UFC we will launch in the June quarter. And the previous part of your quarter was?
Tony Gikas - Piper Jaffray
Do you expect that sales and marketing spend will remain at elevated levels through calendar '09?
Brian Farrell
Well here what we are thinking about sales and marketing generally and you have to breakdown the different market segments that we are in. Certainly, with respect to core gamers the aggregate spending will come down because the number of core gamer titles we were launching is coming down. The idea is to focus, focus, focus, but we will compete aggressively when we launch both Red Faction: Guerrilla and Darksiders and things like UFC. When we launch those we will be very aggressive about those but there are fewer of those so the aggregate spend will come down.
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