Question-and-Answer Session
We will be conducting a question-and-answer session. (Operator Instructions) One moment please while we poll for questions. Our first question is from James Gilman – Cross Research.
James Gilman – Cross Research
A couple questions here, first on the CEO search it sounds like you have narrowed down the candidates and maybe have a candidate that’s going to take the position but there is maybe reasons that they haven’t done so. Would that be fair to read into that based on your wording?
Robert M. Neumeister, Jr.
I think we’re a little further along than what you have phrased, James. I think we’re keyed in on an individual and we’re clearing the last bit of roadblock out of the way.
James Gilman – Cross Research
Jon, these questions are directed towards you. In reference to the online media some of the premium ads and everything referenced exclude the advertisers but the end users, the ones that come to the websites, have you received any feedback, good or bad, from your users of your websites to those premium ads?
Jonathan K. Sobel
You bet, James and probably the best way to assess how users feel about new ad products is to see how the ad products perform. Without getting too specific or detailed, one of the things we look at is click through rate and what’s known in the industry as interaction rate. We’ve had very high click through and interaction rates on our new products and we believe it’s because our team has been very thoughtful about how the products are designed and where they are in the user flow.
Many ads as you know on the web, in traditional media, can be intrusive, they essentially interrupt a TV show to use a metaphor. We’ve tried very hard to place advertising and marketing in logical places for our users and we think that’s part of the reason the programs are showing success.
James Gilman – Cross Research
How are your overseas initiatives working out?
Jonathan K. Sobel
They’re working out well. We are seeing increasing success with several of our reseller partners. We signed a deal with ad pepper in late May or early June, several months ago. That’s taking a little while to get going and we’re in discussions with them about some changes to the relationship. Overall, especially with our other two partners, we’ve seen some good results and we feel like we have a pretty good understanding of how to approach that going forward.
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