Question-and-Answer Session
Operator
Thank you. (Operator Instructions) Your first question comes from Matthew Sheerin - Thomas Weisel Partners.
Matthew Sheerin - Thomas Weisel Partners
My question is in regard to your expense initiatives and also on the revenue expectations. You talked about plans to exit underperforming businesses in various regions. Can you give us a magnitude of that, a ballpark of, you know, are we talking a couple hundred million or a billion dollars of revenue or more? And then in terms of the cost cutting efforts, you talked about initiatives that will take out $18 to $24 million annually beginning, I believe, in the first quarter. Are there other plans and can you be more specific about those plans?
Bill Humes
Overall, the $18 to $24 million in cost-saving initiatives are ones that have already been acted on and initiated or at least the various different individuals have been notified and some of them have carry through periods through the end of the year.
We have started realizing some of the benefits in Q3, but overall we do expect the full annualized run rate to be realized in Q1. But we also continue to evaluate and monitor for broader and bigger actions going forward from here on.
Greg Spierkel
So, yes, we have reflected, I think, through our comments here, in fact, and through our actions over the last quarter or two that we have been stepping away from some pieces of business that we feel aren't giving us the kind of returns that we would like. And it's seen through, to some extent, in our results in the quarter that we've just finished, more specifically in Europe and, to a lesser degree, in Asia-Pacific.
I can't give you a hard number of that because it's a blend of what's going on with the markets, what's going on with ASPs overall and the implications of us moving away from some of that underperforming business or less-than-interesting business for us. But it is something we're going to continue to focus on. We feel that the mix change is the right thing to do for the longer term, so we've been following through on this on an ongoing basis.
It's going to vary a little bit by country and a little bit by region. We don't have a hard number on it. And again, to offset that we're working pretty darn hard to focus on growth in point of sale data capture, logistics businesses, and account and business divisions, frankly, that present more profitable opportunities.
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