Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Mike Olson - Piper Jaffray.
Mike Olson - Piper Jaffray
A quick question on emerging markets, if I remember right it grew 40% last quarter. What do you attribute the acceleration in growth to with emerging markets growth at 63% this quarter? Also, what percent of revenue was emerging markets?
Kris Hagerman
I don’t think there’s anything unusual or different in how we’re approaching emerging markets. I think it’s the manifestation of continued sales and marketing efforts in those regions and for us certainly many of those regions are under penetrated in terms of how long we’ve been there and the knowledge and awareness of the products that we have to make available to customers and partners. I think it’s been natural outcome of spending more time in those regions, working with partners and just getting the word out as to what our products do and how they can add value.
In terms of the actual percentage of revenue it continues to grow, it’s in double digits, low teens range at this point but we expect that to continue to grow over time. This is one of the areas where we think particularly given the nature of some of how these emerging markets operate and in many cases they’re quite cost conscious we think the value of our products can be a nice fit.
Mike Olson - Piper Jaffray
As far as Blu-ray, I think last quarter you’d given us a flavor for Blu-ray revenue as a percent of WinDVD revenue I think it was somewhere slightly higher than 5% last quarter. Is there anything you can give us this quarter?
Kris Hagerman
We’re not breaking it out specifically as a metric that we’re going to comment on every quarter but I can tell you that it continues to grow and the percentage that you’re referring continue to grow. What we’re seeing is that the manufacturers themselves they’re shipping more Blu-ray skus, the consumer price of Blu-ray drives is coming down and we’re just seeing higher and higher growth associated with Blu-ray. It’s not something that we want to comment on explicitly in terms of the percentage every quarter.
We like the trend and we think that the go forward picture for Blu-ray and Blu-ray adoption is going to be pretty much as we anticipated. We said it was going to be a second half thing then the real impact would be more in ’09 and we would stand by that.
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