Question-and-Answer Session
Operator
Thank you very much sir. (Operation Instructions). And our first question comes from the line of Mr. Greg Cappelli. Please proceed sir.
Greg Cappelli - Credit Suisse First Boston
Hi guys this is Greg for Brandon.
Judson Green
Hi.
Greg Cappelli - Credit Suisse First Boston
Let’s see, three quick questions. The first one, Judson you talked about the specific request of customers make it for you to, to continue enhance the database obviously, is that with the amount of investment that you’re making, you guys use to talk about, putting $0.60 for the $1 back into that database, is that, is that continue to be the, the trend? And then secondly, with those investments is that, do you expect that to help you hold the line when it comes to price a little bit more going forward?
Judson Green
Well, to the second piece we absolutely do think that reinvesting and the database and reacting to the numerous requests, quite numerous requests to continue to add different kinds of content coverage geographies et cetera, is a factor in our pricing strategy. So, yes, that’s one of the several reasons why we are doing that, I don’t think we have changed our perspective on our reinvestments in terms of what our, what our goals are and in fact, we think this is the right strategy for the long-term success for the business.
Greg Cappelli - Credit Suisse First Boston
Okay that’s helpful. And then just with the, with the seasonality impact that you talked about sequentially should we see 2Q, from a PND perspective continue to, to likely be, I mean, you’re expecting some pickup there sequentially or is it just more third and fourth quarter now loaded form the PND perspective? And I guess the business overall as well, because it seems like in-dash, might be a little bit more seasonal as well towards the backup and it use to be?
David Mullen
I don’t think that we have seen a different pattern in in-dash seasonality than we’ve seen historically, of course, we have only finished the first quarter but, but we don’t see any reasons why that aspect of the business to change with respect, we really, our policy is not to comment on a quarterly basis on expenses, I think you could take from our comments that we made on our last call and the comments we made today that investments in the database are probably, this year, are probably more front-end loaded than they have been in past years.
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