Question-and-Answer Session
Operator
(Operator Instructions)
Our first question comes from the line of Douglas Whitman with Whitman Capital. Please proceed with your question.
Douglas Whitman - Whitman Capital
Thank you. One question would just be going back on the e-commerce side of it, for ThinkGeek. Is there one particular product that was driving it? I know the helicopter has been hot, but is it a wide range of products that is driving the strong performance?
Ali Jenab
Yes, it has been, first of all, it has not been a single product. It has been across the board. We always see a really nice trend toward the holiday season of that business picking up steam, and basically in October, the trend was pretty strong and continues to be strong in November. It is not just by a single product. It is across the board on all the products that we have.
Douglas Whitman - Whitman Capital
Okay, and could you give us an idea, Patty, a little bit of last quarter and then maybe what it might be this quarter -- you are developing a new business to go after the opportunity to help provide the services, the guy you brought in from e-Bay, roughly the development of that business, what is it costing you, roughly, a quarter and going forward?
Patricia Morris
Well, Doug, we previously outlined in our call that we expect the marketplace in total to cost probably close to the $2 million range, $1 million to $2 million is what we have expressed on previous calls for the year. We are continuing to trend in line with those estimates, so from a cost perspective, I think that answers the question.
In terms of the development side, we are moving along. We have actually started the development of the product itself, and it is in line with our plan and our expectations.
Douglas Whitman - Whitman Capital
Then, turning to the media side, obviously the opportunity is fantastic, the 50% year-over-year growth. Could you talk a little about, do you have figures on time spent, stickiness, on the average time spent for the visitors? Is that something you are able to have a feeling? Also, obviously, you are feeling good about the outlook for media advertising, I would assume in your numbers, but if you could give us a little more clarification?
Ali Jenab
Yes, Doug, on time spent, we have some data but probably not enough solid data for me to share with you at this point, because we want to be able to trend it. Once you say a number, you have to keep saying it to move it forward, so we are looking at that time spent piece. We are getting more comfortable. As you know, we just released our new downloads for the quarter, how many downloads we got and also the new metrics as far as the unique visitors on the site.
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