Question-and-Answer Session
Operator
Thank you. Ladies and gentlemen, we will now conduct a question-and-answer session. (Operator Instructions). Your first question comes from Maynard Um from UBS. Please go ahead with your question.
Maynard Um - UBS
Hi. Thank you. Just looking at the enterprise side of the business, can you talk about how Europe is ramping? Are we starting to see that inflection point that we've all been expecting? And somewhat related if you could just talk about, do you think Europe and the entrants into this consumer market might help offset any of the subscriber seasonality as we look forward? Thanks.
Jim Balsillie
Well, we're definitely seeing the enterprise accelerate in Europe, and we're seeing tremendous increase in BES sales. So there is no question Europe is galloping ahead, but as fast as BES growth, BIS is also growing because big parts of Europe, there are a lot of different countries that aren't as sort of corporate oriented or more SME and SOHO oriented. So, it's grown there. But there is no question in my mind the enterprise aspect of Europe has really turned the corner. And the whole retail aspect which we spend a little time talking about has really turned the quarter. Why this is important is because 80% of B2B sims are bought in B2C channels, but they tend not to sell B2B apps unless they got strong B2B relevance because that’s the larger portion of traffic. So, the fact that we have such an attractive device, and a solution it's really transparent between B2B apps and B2C apps or can be combined has really sort of cracked the code there. So, at the core, both are doing well but there is no question that the enterprise part of Europe has really turned the corner. And I think there were some very important security concerns and security priorities raised in Europe. And now we're seeing so much media and so much media, and so much authority saying not only BlackBerry, as BlackBerry approved it’s the only approved and the only secured wireless offering out there. So, it’s a little harder to crack the European markets because there is so many different carriers, so many different country, so many different languages. It’s kind of more complex to sort of become kind of standard but I would really like to say that I think we've really crossed that region we are really there.
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