Question-and-Answer Session
Operator
Your first question comes from Denny Fish - JMP Securities.
Denny Fish - JMP Securities
On the new sales hires, the three incremental adds, where do they come from?
Ali Jenab
First of all, we hired five, and three are incremental adds. Three of them are from CMP, one is another media company and the other one is from IDG.
Denny Fish - JMP Securities
On the media revenue, was there any contribution from your GLADNET relationship during the quarter?
Ali Jenab
Yes, the project relationship contributed to the quarter.
Denny Fish - JMP Securities
How much contribution?
Ali Jenab
We don't break it out because we don't break out any individual customer, but we have sized it in the past as far as what the ballpark target number is. But they clearly had a choice of how much they are spending with us. So they could go higher than that number that we previously said, but for their sake we don't want to just specifically break it out.
Denny Fish - JMP Securities
Is it fair that it was at least $200,000?
Ali Jenab
Yes. Because we told you in the past that is what it would be.
Denny Fish - JMP Securities
The guidance looking forward, does that imply GLADNET contributions for Q1?
Ali Jenab
On a regular basis, since we're recognizing it this last quarter it will be recognized as revenue going forward.
Denny Fish - JMP Securities
What are you building in there for GLADNET contribution?
Ali Jenab
I'm not going to break it out as an individual line item.
Denny Fish - JMP Securities
Looking at what happened during the quarter, clearly you had some summer seasonality last year and that played out this year. I am just curious, what changed so dramatically between the beginning of the quarter and sort of halfway through the quarter, because obviously you guys had a high degree of confidence?
Ali Jenab
Yes, this quarter we actually saw it a lot more dramatic than we saw a last year, because last year it was really one major account related. This one was clearly across the board. Frankly, as we talked in the last earnings announcement, we had the strongest closed business going into our earnings announcement three months ago. Clearly late June all the way to early August we clearly saw the ability to close business at a fast rate, and the main reason was the advertisers were saying, hey, I don't want to run much during July and August. I want to start my campaign in September. We saw it in a dramatic fashion. It was a lot worst than we anticipated as we went into the quarter, and that is what contributed to it. But we realized it in early July, and we tried to scramble, tried to get additional business from other accounts, but clearly as we went to try to build additional business, they also were not as interested to run major campaigns in July and August.
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