Question-and-Answer Session
[Operator Instructions]. Your first question comes from the line of Ted Chung with Bear Stearns.
Ted Chung - Bear Stearns
Great, thank you. You mentioned that the overall macro demand seems to be pretty healthy. How much confidence do you have in that outlook going forward as there is lot of data points coming in that points to a potential slowdown?
Gerald P. Quindlen - President and Chief Executive Officer
Ted, I missed the last part of the question. Could you repeat it?
Ted Chung - Bear Stearns
Yes, quite a number of data points coming in that raises concerns about potential slowdown in consumer demand for the U.S. How much confidence do you have about that your full year outlook, especially fiscal year '09?
Gerald P. Quindlen - President and Chief Executive Officer
Well, I mean our fiscal 2008 outlook is what we said it was. And for 2009, I would repeat what I said, which is these are preliminary targets. At this point, we feel confident in sharing it with you. Our first order of business is to focus on concluding 2008, and the guidance is the guidance at this point.
Ted Chung - Bear Stearns
I guess, the other way to ask is are you building in some conservatism regarding the fiscal year '09 outlook just given the macro conditions or --?
Mark J. Hawkins - Senior Vice President, Finance and Information Technology and Chief Financial Officer
Ted, I think the thing that I would say is just that we try to forecomprehend everything we understand in the marketplace right now when we do that. You know how we tend to operate. We take our responsibilities to the shareholders very, very seriously. But I think this is our estimate at this point. I would say also that when we look at the full current scenario, keep in mind, you know in particular the resilience of our business model and how that tends to do fairly well over the last 10 years. In fact, we are on course to post double-digit sales growth for the tenth year in a row through a lot of different cycles and economic events and that type of thing. So we think it's a resilient model, we think we have a good roadmap, we have a good market space, and just reaffirms the points Gerry made.
Ted Chung - Bear Stearns
And just one additional question. Given that product innovation is key to your product success, how many products do you... should we expect in terms of new product launches this year?
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