Question-and-Answer Session
Thank you. [Operator Instructions]. Our first question comes through from Mitch Resnick [ph] from Fortis Investment. Please go ahead.
Mitch Resnick - Fortis Investment
Thank you very much. Good afternoon. Just a question regarding slide five, regarding the 3,000 disconnects from NTL, was that one-time in nature?
Neil Berkett - Chief Executive Officer
Yes, was Mitch, it was due to our billing migrations. So that was absolutely a one-time.
Mitch Resnick - Fortis Investment
And the customer net ads, is that net of the loss from the prepaid customers on the mobile side.
Neil Berkett - Chief Executive Officer
The customer net ads of 5,000 is [inaudible] only it also excludes contract mobile services. It doesn't include mobile at all.
Mitch Resnick - Fortis Investment
Okay. And then just a question on the... on the Content business. Your... can you clarify your ability to sell your participation in the joint-venture with them, the BBC. Are you able to sell that through free and clear?
Neil Berkett - Chief Executive Officer
If we were so disposed there are no obstacles to such a position.
Mitch Resnick - Fortis Investment
And if that... if you chose to go down the route, can you clarify what your priorities would be... in terms of uses of cash?
Neil Berkett - Chief Executive Officer
I think I will just stop it at the back. Sorry, Mitch.
Mitch Resnick - Fortis Investment
All right, I have to ask. And then just the one last question on the business side, regarding the decline in total revenue, it sounds like your data is, the data side is improving in difference of declines in voice, which leads to an overall lower revenue, but can you talk about what the margin differences between the data side of that versus the voice side? So for example, you are losing revenue, how will that effect...
Neil Berkett - Chief Executive Officer
No, in terms of the transition, we are reasonably margin neutral, and you'll see that growth in broadband continue. We've just invested, you know, to increase the sales force by approximately 20% in the business area. We're really very comfortable with the position we hold in terms of retail data in particular. So we're looking forward to seeing that number continue to grow.
Mitch Resnick - Fortis Investment
Okay, that's all from me. Thank you very much.
Neil Berkett - Chief Executive Officer
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