Question-and-Answer Session
Operator
Thank you. (Operator Instructions) Your first question comes from the line of John Bright of Avondale Partners.
John Bright - Avondale Partners
Good afternoon, Paul.
Paul Arling
Hi, John.
John Bright - Avondale Partners
Hey, guys. Pretty exciting announcement this morning on Audiovox, Paul, can you tell me a little bit more about, there seemed to be more than just one component to it. There seemed to be the chip component to it. There also seemed to be more of the retail component to it. Is this replacing something that already existed or is this something brand new on the retail side and maybe flush it out a bit. I know you mentioned a market share leader for the family of universal remotes in North America, but if there is any terms you can give us or any maybe units you can give us, that would be helpful as well.
Paul Arling
Sure. There are many elements to it. It replaces only one thing that we had a distribution agreement with Computime to distribute the ONE FOR ALL brand in the US and we have transferred that distribution right to Audiovox. So in North America, Audiovox will be distributing the ONE FOR ALL brand, but in addition to that as you pointed out, they have agreed to use our chips exclusively in their remote control products across all of their portfolio of brands, which includes as I mentioned RCA and Acoustic Research and we're also developing along with them mid to high end product that will be introduced in future periods and we'll probably talk more about that as those future periods come about, products that will be sold into the North American market.
John Bright - Avondale Partners
Mid to high end, is there a price point that you would use to describe mid to high end?
Paul Arling
No. Not one that we're willing to talk about right here, but just say anything in any price range is fair game.
John Bright - Avondale Partners
Okay. And then the really exciting piece on it, Paul, that I saw was the market share leader in North America for the Audiovox family. This is a unit, I think we're talking about right now in number of units, is that fair probably to say?
Paul Arling
Yes. There is unit market share leader. They sell more universal remote controls in the US retail after market than any other company.
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