Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from [Nandim Umlati] - Deutsche Bank.
[Nandim Umlati] - Deutsche Bank
You said on the macro scene you are not seeing much of a slow down but clearly you are still being a little bit cautious in providing the guidance for the rest of the year. From a competitive front are you seeing any challenges that are slowing things down for you?
Dan Fishback
From a competitive perspective we have really seen no change in the competitors. Clearly we feel as we have expanded our story and as we articulated our three-point strategy that further differentiates us from the market we serve but basically no changes on the competitive front.
Operator
Your next question comes from Nabil Elsheshai – Pacific Crest Securities.
Nabil Elsheshai – Pacific Crest Securities
So on the assortment stuff I think you ended up introducing it earlier than when you had talked about at the analyst day. First if you could tell me if there was any strategy or that was just an opportunity that came up. Any color on Cannondales? Do you have it in the marketplace? Do they have customers? Is it an on-demand offering? Just from a financial impact how big are those module deals versus some of the ones you already offer?
Dan Fishback
Let me speak first to the opportunity. More than ever price optimization and coming up with the right price giving the challenges of increasing wholesale costs as well as a cautious consumer is more and more important. The extension of that now to the right price and the right assortment that each store has become front of mind in retailing today.
So when we looked at Cannondale which today has approximately 1,000 individual users in the markets they serve, approximately 12 years of proven experience solving assortment on behalf of the CP trading partners of the retailers, we looked at an opportunity to really minimize our risk and get to market faster by leveraging our platform and our ability to create insights from a tremendous amount of data our retailers deal with every day and then leverage the true incrementality and cannibalization techniques that have been proven by Cannondale, by placing these two systems together you get to market faster, we have a proven science technique on our back end and on their incrementality front and we think it is going to be very well received in the market.
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