Question-and-Answer Session
Operator
(Operator Instructions). Your first question comes from the line of Tom Roderick with Thomas Weisel.
Tom Roderick - Thomas Weisel
Hi, Rick, hi, Steve. Good afternoon.
Rick Rudman
Hey, Tom.
Tom Roderick - Thomas Weisel
Wanted to see if you might be able to drill in a little bit more on the various pieces of the business that help to drive the upside on both top-line and bookings this quarter. Particularly, if you could talk a little bit about the small business addition, traction on PRWeb and international this quarter that would be helpful. Thank you.
Rick Rudman
Okay. Thanks, Tom. I would describe this quarter like last quarter, as very well balanced, and with strong bookings coming across the board, so all areas of the business did well. International, PRWeb what people call are kind of our core business. SBE, our Small Business Edition, also had a great quarter and continues to ramp up nicely and we're excited about where it's pointing us in terms of in expansion of our total available market.
Tom Roderick - Thomas Weisel
When you look at where you want to put the upside in sales heads, Rick, where do you want them to reside? Are you going to staff the SBE Edition faster or can you speak to which segments in the business you're looking to put the extra 10, 15 heads that you're looking to the business here above your original plan? Thanks.
Rick Rudman
Sure. Without sounding like a broken record, I would have to say, once again, it's across the board. So, I guess, our original guidance was 120 to 125. So we're talking about an additional 10 reps, and you'll probably see a couple in SBE, and some more in the mid market, a couple overseas. So, it's really going to be spread out across the board, because each market segment today still represents a great opportunity for us.
Tom Roderick - Thomas Weisel
Okay. Steve, just in terms of the tax valuation reversal, so we've seen that, we understand the impact here for '08, can you give us a sense as we think about our models for '09 on where the effective tax rate takes us to? Should we still be thinking high 30’s corporate tax for '09?
Steve Vintz
Yes. And just to give some context here, I think on our last call we were expecting a 30% pro forma effective tax rate for 2008. And at that time we said, don't change estimates for '09. As like currently, I think the Street is at 30% for 2009. We would reiterate that while we have not provided guidance for 2009, there is nothing that we would want to change there.
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