Question-and-Answer Session
Operator
(Operator instructions) Our first question comes from the line of Ric Prentiss with Raymond James. Your line is open.
Ric Prentiss – Raymond James & Associates
Thanks. Good morning, guys. Thanks for the initial call.
Christopher French
You're welcome.
Ric Prentiss – Raymond James & Associates
Couple of questions for you. On the PCS side of the business, churn made some good improvements like you pointed out from 2% down to 1.7%. As you look at the efforts Sprint's putting into customer care, all the efforts, Hesse, is trying to do, reduce churn Sprint, where do you think churn – postpaid churn could go for you guys? What's your kind of views as far as where that could head given your – ?
Earle MacKenzie
Ric, this is Earle MacKenzie. Traditionally, we have always been able to have three to four tens of better churn than what Sprint has been experiencing if you go back and look over the last four – three or four years. I think they made some tremendous improvements. We certainly are excited about what they've done. As their churn continues down, and it appears that they are focusing on churn being below 2% in the coming quarters, I'm assuming that we can get close to the other major carriers in our churn rate.
Ric Prentiss – Raymond James & Associates
The other major carriers – I mean, I don't know –
Earle MacKenzie
AT&T, Verizon.
Ric Prentiss – Raymond James & Associates
Okay. On the postpaid side, I think AT&T was like 1.1% and Verizon was under 1%. Do you think you can break down in below the 1.5% level?
Earle MacKenzie
I believe we can be below 1.5%. I wouldn't want to promise below 1%.
Ric Prentiss – Raymond James & Associates
A pretty amazing number. On the data ARPU side, I appreciate you giving us that data that $12.50 is a pretty significant number with year-over-year and quarter-over-quarter increases what type of services are people taking? And when you say you're going to have a hard time unbundling it out of the simply Everything plan, how is the simple Everything plan doing as far as take rate?
Earle MacKenzie
Well, we’ve been having some tremendous success on selling air cards as far as – as we have spread out EVDO, one of the things that we've also focused on is not only our traditional wireless customer, but in the lot of our service areas there is still no cable, modem, or DSL service. And so we've made a point to make the areas aware that wireless opportunity is available if they don't have another broadband option. If I look at the Everything plan we had approximately just under 9,000 people sign up for one of the Everything plan since they were launched. About 25% of those are new customers, and approximately 75% are our existing customers who have upgraded to those plans.
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