Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Neely Tamminga - Piper Jaffray.
Neely Tamminga - Piper Jaffray
Just a couple of question here on your August business would you be willing to share maybe not specifically, but directionally how you’re feeling about your conversion rates.
In terms of the new product I mean obviously that the month of little bit mixed because the product didn’t set for the 10 or so, but just wondering if you could quantify or qualify the conversion rate performance on the new product and then related and looking ahead to Q3. Tim how would you characterize the inventory on per square foot basis by the end of Q3 are you looking for inventory to be up in total dollars or per square foot just order magnitude would probably be helpful looking ahead to that point. Thanks.
Tim Martin
As we look it where we think we are going to end the third quarter we do expect inventory to be up on per square foot basis in the single digits.
Daniel Griesemer
In regards to your question on conversation I think I’ll expand maybe the answer a little bit because I know there would be great interest in how are things doings in August we kind of pretty gave some indication about second quarter and this is all inline are slightly better than what we thought.
So, the fall season is off to an encouraging start, we’re getting the positive signs that we needed to. We’re seeing improvements in the trends of all aspects of the business including conversion. That’s what gives us the confidents that we’re on the right track and it gives us the tone that we have in this call, but it is really important to note that it’s very early in the quarter.
Our season is always determined by post Labor Day business and performance not by what goes on in August. So, we’re cautiously optimistic and we’re seeing improvement in all trends, average trends, conversion, our comp store sales trend, all headed in the right direction, but it is just way to early in season two.
Neely Tamminga - Piper Jaffray
Dan, related to that could you speak then on the, obviously your talking about catalog circulation increases in that, it’s nice to see that confident in the assortment. How is Q3 going to played out a little bit differently in terms of circulation? You mentioned total numbers, but I’m assuming that impressions in number of books might actually go as well. Could you maybe size that up a little bit?
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