Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Tom Filandro - SIG.
Tom Filandro - SIG
A question is, David can you just review those comments you said earlier? I came in a little bit late. I heard you say from about 1.5 and then 2.3 related to these hybrids. Can you just put in perspective for us, what the experience has been in terms of the total market and how that compares to your thinking, meaning when you combine these two stores, I’d imagine on some level you’re expecting total market sales not to be at a 100% to give us a better understanding of how that’s played out? Thank you.
David Levin
We’re expecting these stores, when they combined each other that will carry 100% of the existing Casual Male stores and 40%, 50% of the sales from the Rochester store when you put them combine.
What I was trying to describe is these five specific stores that we have converted, their average sales were about 1.5 times the normal Casual Male stores which was about $650,000. Now they are performing at about 2.3 times the average Casual Male store and of these five stores, I don’t believe any of them were in the top 10 until out of 400 plus stores, and now four out of five are already in the top 10.
Tom Filandro - SIG
Can I ask this question to David? Those are great numbers, can you give us a little more detail on where the incremental volume coming from, I mean if you look at the overall mix where you are seeing the greater benefit. Is it private label, is it branded, is it suit, I mean what’s happening?
David Levin
Because it’s only been four weeks we’re not really going to talk about the specifics yet and probably until the next phone call. We just wanted to give a little color at this point time.
We have got a lot of analyzing to do as to how much the Casual Male customers trading up, how much is the Rochester customer trading down, what impact are we having with new customers coming in, what impact are we having from outline stores that are moving over to the hybrid, lot of variables to work with. We are just giving a little color because we really haven’t had enough time to give further depth. We will on the next phone call.
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