Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Scott Krasik - C.L. King & Associates.
Scott Krasik - C.L. King & Associates
Can you break out some of the big numbers from the Adesso-Madden business, Candie's, l.e.i., Target?
Edward R. Rosenfeld
Sure. The Candie's business added about $1.5 million in the quarter, l.e.i. was about $1.1 million to $1.2 million, and then the existing Target business, which is obviously the biggest piece of the private label business historically, was up about 20% as well.
So those three components really drove the big increase there.
Scott Krasik - C.L. King & Associates
And in terms of l.e.i., does $1.1 million reflect the full number of doors or is that a much bigger number, generally, for the fall than the spring?
Edward R. Rosenfeld
No, that's 2,400 doors and in fact, just because of timing of delivery, that's a little bit bigger than it's going to be in Q3 and Q4.
Scott Krasik - C.L. King & Associates
And in terms of first-cost growth going forward, is it mostly in the handbags from the SML purchase, or are there other opportunities.
Edward R. Rosenfeld
The private label handbag is going to show up actually in the wholesale accessories so you won't see that in this line item. But we have plenty growth ahead of us with Candie's, l.e.i., and the other private labels.
We've also gotten some new programs with Sears. We're going to adding Fabulosity to this line so you should see this line continue to grow over time.
Scott Krasik - C.L. King & Associates
Madden Girl, 8% is still pretty good in this environment but that's not one of those hyper-growth numbers we've seen. Does that have anything to do with second quarter fill-ins? Should we see that accelerate again in the fall or is that just more a normalized growth at this point.
Edward R. Rosenfeld
Well, I think we are starting to anniversary some tougher comparisons and that's one of the reasons you saw the growth moderate a little bit but I think certainly in this economic climate 8% is nothing to sneeze at.
I want to point out that Madden Girl had about 700 fewer doors in Q2 of 2009 versus Q2 of 2008 because they sold a lot of those retailers that went bankrupt. Mervyn's, Goody's, Gotshaws, etc. So in light of that, I think the 8% is pretty good.
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