Columbia Sportswear Q2 2009 Earnings Call Transcript

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2009-07-28 16:11:11.0

Tags: Barclays Plc., Call Transcript, Earnings, Branding, Retail, Sales Strategy, Marketing, Sales, Seeking Alpha, Columbia Sportswear Co.

Question-and-Answer Session

Operator

(Operator Instructions) Bob Drbul, Barclays Capital.

Robert Drbul - Barclays Capital

A couple of questions -- I guess first, with the completion of the Tour de France, I was just wondering, you guys have gotten a lot of press in terms of your sponsorship and I just -- from your perspective, can you maybe give us a little bit of insight in terms of how you feel like it’s impacting your business at all on the marketing side?

Timothy Boyle

Well, we’re just thrilled with how the team performed and especially Mark Cavendish with the six stage wins, which is really unprecedented, especially for a guy from the U.K., so you can imagine our coverage in the U.K. and in Europe generally was phenomenal. So lots of exposure for the brand and -- but we frankly haven’t seen as much direct pick-up in the business but certainly the brand is on the tips of the tongues of sports fans and cycling fans across the U.S. and Europe.

Robert Drbul - Barclays Capital

And then I just have a couple of questions on the outlook for the third quarter and the fourth quarter. I guess the first one is when you look at the visibility levels and the guidance that you’ve given, or the guidelines that you’ve given us for the third and fourth quarter, how firm are you plans for shipping in terms of the third and fourth quarter in terms of looking at what is implied with the fourth quarter guidance when you consider given the third quarter guidance?

Timothy Boyle

I’ll let Tom speak to it specifically because I know there has been some movement between the quarters but in general, as is our history and the way we give our outlooks is that it’s with a high degree of review of the existing order book with an understanding that we get cancels every day, we get orders every day, but -- so our outlook today is our best view of what we see as the future but I know there’s -- that Tom will have a little bit more color on that.

Thomas Cusick

Bob, I would say that probably the biggest unknown is really the macroeconomic and credit environment, so barring any major fallout there, I would say it’s generally fairly consistent with the last few years.

Robert Drbul - Barclays Capital

Okay. And just Tim, I guess a final question for you is as you look at the outlook for the business and you look to the spring period, at what point in time do you think the retailers have cut too deep in terms of inventory, or do you think that there’s a possibility of any replenishment type sales as you look the next six to nine months?

 

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