Bidz.com, Inc. Q4 2008 Earnings Call Transcript

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2009-02-23 18:52:15.0

Tags: Call Transcript, Earnings, Bidz.com Inc., Marketing Research, Financial Accounting, Marketing, Finance, Seeking Alpha

Question-and-Answer Session

Operator

(Operator Instructions) The first question comes from the line of Elizabeth Pierce - Roth Capital Partners LLC.

Elizabeth Pierce - Roth Capital Partners LLC

A couple of things I wanted to clarify while they are on my mind, did you say you are not pursuing B2B for the foreseeable future?

Lawrence Kong

Yes. At this time they do not really exist.

Elizabeth Pierce - Roth Capital Partners LLC

They don’t exist. I presume that is given the state of what is going on in the economy. Maybe talk a little bit about some of the marketing initiatives you engaged in the fourth quarter in terms of the coupons you sent to things for Buyz.com and maybe give us an update on Buyz.com?

David Zinberg

We are not disclosing the Buyz numbers separately from Bidz but we can certainly give you an update from the marketing initiatives. As you know with Buyz this is the first time we were really able to do discretionary discounting and we found that worked really well to bring loyal customers back to the site. We are currently engaging in our in package promotion where we are giving customers who purchase something some incentive in each package. So those programs are working really well. The discounting is not affecting our margins in any way as you can see.

Elizabeth Pierce - Roth Capital Partners LLC

In terms of the guidance, it is obviously a lot worse than I think people were expecting. Not necessarily unforeseen given the environment and I realize there is not a lot of visibility but looking at the numbers and thinking about a year from now any kind of guidance on how we should be thinking about fourth quarter next year?

Lawrence Kong

If you can tell us when the economy is going to recover we could give you more visibility. I think the numbers we expect some kind of recovery compared to a year ago and the fourth quarter of this year.

Elizabeth Pierce - Roth Capital Partners LLC

Is it safe to look at this as three quarters of significantly down earnings and then a little bit of a rebound in the fourth quarter?

Lawrence Kong

Yes because we had such a low Q4 in 2008 I think going forward if the economy recovers or stabilizes by then I think you can expect a modest recovery happening in Q4 of this year.

 

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