Question-and-Answer Session
Operator
(Operator Instructions) Our first question comes from Analyst for Brian Nagel – UBS.
Analyst for Brian Nagel – UBS
You indicated that you continue to look for ways to better control costs, have you considered further store closures?
Charles H. Turner
As we’ve been doing for the last year, we’re going to be looking at every single lease, we’re going to be looking at every single opportunity. The best situation we would have is to close zero stores as we continue to negotiate with our landlords but, I think right now we don’t have a definitive number of what that will be.
Analyst for Brian Nagel – UBS
Also, you recently restarted TV advertising and you mentioned before that you saw an impact, higher traffic in December from November, is any of this attributed to that TV advertising?
Alexander W. Smith
What I said in my prepared remarks is the traffic declines in December have been smaller on a percentage basis than the traffic declines we saw in October/November. The traffic in absolute terms clearly goes up very significantly in December anyway. We think the marketing has played a piece in all of that.
Now, we do our tracking so by the end of January we will have some definitive information on that and based on that definitive information we’ll decide what we want to do in terms of TV advertising next year.
Operator
Our next question comes from Mike Baker – Deutsche Bank.
Mike Baker – Deutsche Bank
My question is really on the capital structure and the use of cash. You’ll end this year with certainly probably more cash than you have now after the fourth quarter, any thoughts about buying some of your stock, buying in some of your debt, etc. and just the need to stay liquid. Kerry, I think what you said is we’ll see how it gets through the holiday season but you must have decent visibility in to that now with Christmas six days away.
I’m wondering if we can expect any action there? I guess I’d put it in the context of the quote in your press release that you plan on curing the deficiency of your stock being less than $1. So, does any of that cure require you to change your capital structure?
Alexander W. Smith
Actually the first thing I want to say is in dollars, we’re barely half way through December, interestingly just the way it falls.
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