Nordstrom F3Q08 (Qtr End 11/1/08) Earnings Call Transcript

  • download
  • Print
  • Recommend
  • 0

2008-11-13 16:17:14.0

Tags: Reward, U.S. Bancorp Piper Jaffray Inc., Nordstrom Inc., Call Transcript, Earnings, Marketing Research, Marketing, Seeking Alpha, Reward, U.S. Bancorp Piper Jaffray Inc., Nordstrom Inc., Call Transcript, Earnings, Marketing Research, Marketing, Seeking Alpha

Question-and-Answer Session

Operator

(Operator Instructions) Our first question today is from Neely Tamminga from Piper Jaffray.

Neely J.N. Tamminga - Piper Jaffray

Good afternoon, gentlemen. Just two things here -- one is on your direct business. Can you talk about any potential trend you may be seeing in terms of returns? Can you actually track direct returns into the store? Are you seeing maybe a higher level of buyer’s remorse broadly? Is that something new this fall?

And then just a point of clarification -- the December 7 triple rewards that you guys have on deck, is that incremental over last year? Thanks.

Michael G. Koppel

First as far as the direct business, we do track all activities between both channels, direct and the stores, and know the return levels. I would say overall in the company both in the stores and direct, we have seen an increase in return levels.

In terms of the second part of your question on the triple rewards, first to clarify -- the double points that we added at the end of September through the end of the year, that is in addition over and above what we did last year but the event -- I’m sorry, end of October through the end of the year -- but the event that we are having, our normal events are comparable to last year.

Neely J.N. Tamminga - Piper Jaffray

The triple rewards, Mike?

Michael G. Koppel

Yes.

Neely J.N. Tamminga - Piper Jaffray

Okay, thanks.

Operator

Thank you. Our next question is from Deborah Weinswig from Citi.

Deborah Weinswig - Citigroup

Good evening. Actually following up with regard to the additional marketing events, how should we think about planning of the marketing calendar for 2009, especially in light of the fact that the competition has been so aggressive?

Erik B. Nordstrom

The changes that we have made so far has been with our rewards program. We have some enhanced -- that’s the triple rewards twice a year and those have been very successful for us. We’re in double points right now. That’s -- we are not planning on repeating that for next year but it is something that we can roll out pretty quickly if need be, and clearly these are uncertain times and we need to be responsive to what is going on and we will do that. But right now, the plans, the only additional marketing events we have are the two triple rewards points.

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement