Question-and-Answer Session
Operator
Your first question comes from Kate McShane – Citigroup
Kate McShane – Citigroup
Footlocker just announced that they’re going to be selling Under Armour at over 1,000 of their store locations by the end of the year, and although you don’t compete directly with Footlocker how do you view this change in the competitive landscape and will there be any differentiation between what you are selling and what Footlocker sells with regards to Under Armour products?
Edward Stack
Yes, I think they’ll be a very big difference in what we sell versus Footlocker from an assortment standpoint. The Footlocker stores are obviously much smaller than our stores though larger Under Armour shops that we have carry a much broader array of Under Armour product then will be at Footlocker and we’ve got a number of products and colors of Under Armour products that are exclusive to Dick’s Sporting Goods. So we don’t think its going to have a meaningful impact.
Kate McShane – Citigroup
Okay thank you and my second question is in regards to your private brand strategy, since it’s a fairly new strategy in terms of the private brand as opposed to private label, can you talk a little bit more about how these brands performed over the last quarter and in terms of your initiatives with Nike ACG or some of the other brands, will we be seeing more categories for those brands so beyond apparel for Nike ACG for example?
Edward Stack
Well with Nike ACG right now we don’t have any plans to do anything broader with Nike ACG than we have today. We’re very pleased with the program of Nike ACG. We’re very, very pleased with the performance of the other private brands that we have whether it be Slazenger Golf Balls which did extremely well for us along with Umbro from a soccer standpoint. The early reads on adidas baseball have been very promising, above our expectations. So the private brand strategy is working quite well.
Kate McShane – Citigroup
And any indication that the Umbro private brand strategy will change now that Nike owns Umbro?
Edward Stack
No, we’ve talked with Nike. There doesn’t seem to be any, there will be no change, we have a long term agreement with Umbro which was in place before Nike bought.
Kate McShane – Citigroup
Okay, thanks very much.
Operator
Your next question comes from John Shanley - Susquehanna Financial Group
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