Question-and-Answer Session
Operator
Thank you. (Operator instructions). And we will take our first question from John Shanley with Susquehanna.
John Shanley – Susquehanna Financial Group
Thank you and good afternoon folks. Cliff I wondered if you could break out for us the percentage of sales that each of your major merchandise categories had in fiscal 07, I’m particularly interested in athletic, how it faired in 07 versus 06 as a percentage of total revenue.
Cliff Sifford
John, for the entire year of fiscal 07 49% of our business was done in athletic. In 06 it was just over 49.5%, so it lost a little ground.
John Shanley – Susquehanna Financial Group
Okay, how about the other major categories?
Cliff Sifford
Women’s non athletic accounted for 27% of our total versus just over 26.5% a year ago. Men’s accounted for just over 15% which was dead on flat to a year ago. And kid’s non athletic accounted for roughly 5%. So the total totaled about 47% on the ground side.
John Shanley – Susquehanna Financial Group
So not much of a change then in the merchandise mix between the various sectors?
Cliff Sifford
There really wasn’t John.
John Shanley – Susquehanna Financial Group
Okay and then can you give us an idea with the increase in some of the pricing that you’re planning, can you give us an idea of how much your ASPs are likely to increase in fiscal 08 versus 07?
Cliff Sifford
I would think our prices are going to be, we’re planning our prices to be up somewhere between 7 and 10%. Right now our average cost is up just over 4%, but that’s for spring. We don’t have all our costs back you up for fall, especially in the women’s area. You know it’s kind of funny too John is that I mentioned in my prepared remarks, when you look at what’s going on in the athletic arena the prices are not up with the same degree that the prices are up in the direct product we buy from the factory. So it’s really a women’s brand, men’s brand and kid’s brand issue and actually more of the women’s and kid’s issue because we buy more first cost there. But we see price points in our women’s area going up north of 10%.
John Shanley – Susquehanna Financial Group
Alright, the price points in the athletic, do you think will stabilize or pretty much hold their own?
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