Question-and-Answer Session
Operator
Thank you. (Operator Instructions) Your first question comes from Paul Alexander - Merrill Lynch.
Paul Alexander - Merrill Lynch
Could you guys give us a little bit more color on the rationale behind the decision to slow store growth, and how much is that related to the economy or other factors?
Stuart Burgdoerfer
Well, what we're trying to balance is, as, was laid out now a year and a half to two years ago, we do have a strategy, as Martyn articulated, a strategy to grow square footage in the United States based on our view of the sales, the profits, the return potential associated with that square footage growth.
With that said, we're aware and mindful of the general economic trends, and we are, as we talked about in prior calls, very closely monitoring the results of the activity that we're investing in, so specifically around expansions for the most part but also new stores.
And so it's about balancing risk, risk taking, considering the trend in the business and the environment that we're doing business in. So we're trying to strike the right balance.
Operator
Your next question comes from Brian Tunick - J.P. Morgan.
Brian Tunick - J.P. Morgan
Sharen, I was wondering if you could maybe talk a little about how you think growing Pink versus the core foundation business - I think from the analysts meeting or before you said maybe the focus was too much on Pink and sort of how you're going to regain that spot as the number one or I guess growing the foundation business.
Sharen Turney
Success would look like both businesses would both have great growth. I think the core continues to have growth, and speaking about the Pink business, what we're looking at is expanded square footage. As we take our stores from 6,000 to 7,000 square feet to 10,000 to 12,000 square feet in some stores, Pink is basically getting the majority of that expanded space. Where they may be under 1,000, now we're looking between 2,500 and 3,000 square feet.
When you think about Pink as well, the opportunity in terms of growing adjacencies, such as the Accessory business, which is a focus for us as we go into this fall season - and if you've been to any of the stores, you'll have seen some of the accessories and luggage pieces of business - we still believe that we have not tapped into the bra business as much as we should into Pink. We see that as a growth opportunity. We do have today four freestanding stores, and we're excited about the learns that we're getting from those stores. And then as we talked about, we will be announcing some future opportunities for us later in the summer.
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