Scholastic Corporation F1Q10 (Qtr End 08/31/09) Earnings Call Transcript

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2009-09-24 11:03:08.0

Tags: Revenue, U.S. Bancorp Piper Jaffray Inc., Call Transcript, Earnings, Dick Robinson Margery, Sales Strategy, Sales Force Management, Operational Accounting, Sales, Finance, Seeking Alpha, Scholastic Corp.

Question-and-Answer Session

Operator

(Operator Instructions) The first question comes from the line of Peter Appert – Piper Jaffray.

Peter Appert – Piper Jaffray

Is it possible for you to give us any more granularity? You gave us a little bit but a little more on what is driving the revenue growth? Specifically I was thinking about things like maybe the portion of revenues coming from existing customers versus new customers. Some more insight in how important the newer products are to growing revenues. Then can you comment on what portion of revenues currently are recurring versus one-time sales?

Dick Robinson

Margery is thinking about that but I am sure she has good answers to those good questions.

Margery Mayer

I can’t quantify exactly for you how the sales breakdown between existing customers and new customers. The majority of sales were to existing customers but we know that we have added well over 100 districts this summer so we have a lot of new customers as well. In terms of our new product sales, System 44 did well over $10 million in sales. We couldn’t talk about all of the good things that happened because I only had a limited amount of time but we also had good sales in our new math product called Do The Math. This was its first real summer of sales. That was way up. We were up practically across the board. I think it really does reflect the fact we were able to implement effective selling strategies in an atmosphere fueled by stimulus dollars.

In terms of recurring revenues coming out of our base, we have two categories of recurring revenues. We have done a good job I think of building the sustainability of recurring revenues. We have expansion of product within our base with 44 and new stages of Read 180. We are also expanding Fast Math in there. I think you know our products all run on a common management system so that has made it easy to go into places using our management and adding. We also have recurring sales that come with renewals of hosting, tech support and consulting services. That doesn’t give you a lot of specific details but I think it gives you sort of a broad picture of what we are doing.

Peter Appert – Piper Jaffray

Can you help us understand how you think of the scale of the market opportunity? Maybe one way, you mentioned 100 incremental districts. How many districts are you in currently and what do you think the opportunity is?

 

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