Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from [Jerry Tang] – Roth Capital.
Jerry Tang – Roth Capital
Question on the Live and Televised Entertainment, are the recent events being hosted, but the likes of Donald Trump, Shaquille O’Neal and Jeremy Piven have those possibly effective your shipping attendance and if so is this something we can expect to see more of in the future?
Vincent McMahon
Some of them have reflected in increased television ratings. We think certainly to Shaquille O’Neal, I think out there is a lot. It’s really difficult to say if the whole intent here is to try and reach out to a broader audience, and brings in new viewers and maybe some [laps] ones as well.
It gives us a platform more over outside of our environment in terms of promotion and things about nature that otherwise people would not be mentioning WWE. ESPN covered extensively. The Shaq promotion after the fact, likewise on terms of entertainment press we got a lot out of that with Piven with Seth Green as well.
These are plans on Raw specifically since it’s a live show. Do not every week, but the mix of celebrities from all walks of live and I do mean all walks of live. In conjunction with our Legends and Superstars that will be as well in this mix. It’s just a different approach again to broaden the audience, which if we broaden the audience and increased the audience obviously I hope this will help all of our revenues. So that’s the general idea and it seems to be working.
Jerry Tang – Roth Capital
Is there any ongoing litigation from the booking issue with the Pepsi Center in Denver during the second quarter? How much of the positive impact did that have if any in the quarter?
George Barrios
There is none of that at the moment. Although, I’m expecting a letter of apology from [Inaudible] I probably won’t get it and to the extent, we’ve pursued legal action and we send him a bill of like $307,000 I think. We haven’t heard much from them at the moment, that’s an effort in terms of recouping some of our out of pocket cost, which we did incur. Again no legal actions have been taken against the Pepsi Center.
Jerry Tang – Roth Capital
A final one here, how would you rate the success of the WWE Superstars program to date? And are you looking to further expand the number of television programs, are you comfortable with your current offerings?
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