Question-and-Answer Session
Operator
(Operator Instructions). Your first quarter comes from Doug Mitchelson, with Deutsche Bank.
Douglas Mitchelson - Deutsche Bank
If I could just sneak in one MSG question, I wonder what the NOLs are at MSG versus the rest of Cablevision. But I do have a question for Tom. How do you measure the impact of the WiFi buildout? Do you see changes in churn or do customer surveys or just measure usage as a proxy for value?
Tom Rutledge
At this point, we are trying to improve customer satisfaction and the biggest proxy we have for that at the moment is utilization. The notion we have behind the network is to improve the overall value proposition of being a subscriber to Cablevision. We think that if we can get people to use WiFi network, they will realize the inherent value of it and at this point in time, that's our main business objective.
Douglas Mitchelson - Deutsche Bank
The follow-up to that is based on your WiFi experience so far, does building out a wireless voice network become more or less appealing?
Tom Rutledge
I think that a wireless voice network riding on top of a wireless data network is inevitable.
Douglas Mitchelson - Deutsche Bank
Then any chance you are going to answer the NOL question for MSG?
Mike Huseby
Our consolidated NOL at June 30 is about $2 billion and as Gregg said, the Form 10 we will file shortly will lay out the financial position in more detail at MSG.
Operator
Your next question comes from the line of Jessica Reif-Cohen, with Bank of America/Merrill Lynch.
Jessica Reif-Cohen - Bank of America/Merrill Lynch
Two questions, the first is just on the competitive environment. It seems like your market has become much more promotional with cash-back guarantees. Can you just discuss what you are seeing? Is this all Verizon? Are you seeing anything from the satellite guys? Then my second question relates to advertising. I'll ask it after.
Unidentified Company Representative
Cablevision operates in a very competitive environment. We have the largest phone company over-bill, relatively speaking and we have a down economy and you can see the results that we are (technical difficulty) that environment. Promotional offers have been introduced into the market. They've been around for several years.
Our competitors continue to get more aggressive with those. We've used promotional offers for years ourselves. The general situation isn't significantly different or changed. The biggest driver that has changed in the business is the economy and that appears to be somewhat stabilizing.
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