Question-and-Answer Session
Operator
(Operator Instructions) We will take our first question from Alexia Quadrani with J.P. Morgan Chase.
Alexia Quadrani - J.P. Morgan
Thank you. Gracia, I think you gave us the number for the June ad revenue declines for national. If you could give it to us for total June advertising revenues and the other major components, and also give us some color on how July is trending?
Gracia C. Martore
Sure. Why don’t I ask Bob to comment on U.S. publishing while we pull out those June numbers?
Robert J. Dickey
Certainly. At this point in time, through the first couple of weeks of July, we are encouraged that across all of our segments, they are responding very similar to our June and second quarter performance. We take that as an encouraging note, since we, as reported earlier, had our strongest month of the year in June.
Gracia C. Martore
Alexia, on a reported basis in June, total advertising I said was down about 29% and retail was down in the low 20s, national down about 12, and classified down about 43%. And then on the domestic side, if you exclude Newsquest, total advertising was down about 24%, about 20% in retail, 10% in national, and 37% in classified.
Alexia Quadrani - J.P. Morgan
Okay, thank you. And just a follow-up on USAToday, can you give us some comment on the circulation revenues there? Any new successes in signing a new hotel chain? I think you alluded to that in the last call.
Gracia C. Martore
Yeah, we did sign that chain but obviously circulation numbers are going to continue to be under pressure given the business and consumer travel market. I think I recently saw some hotel occupancy rates that were in the mid 20s for the U.S., with drops in the high single digits.
You are alluding to obviously Marriott -- they’ve been rolling out their choice program and we continue to work with them on surveys and analytics. We’re in close discussion with them as they begin to analyze their findings and we’ll have more concrete information on that for you.
We’ll see but all indications are at this point that USAToday will continue to be far and away the preferred newspaper of travelers. So we’ve got two things there -- travel being down considerably, which is important to USAToday, and then we’ll see how the results of these other factors play out?
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