Question-and-Answer Session
Operator
(Operator Instructions) Gentlemen, our first question comes from James Dix – Wedbush Morgan Securities.
James Dix – Wedbush Morgan Securities
Just a couple for you, first any color you can provide. Some operators are talking a little bit about the nature of the ad market in the second quarter versus the first and whether it’s stabilizing or improving or declining. If you could give any outlook on that, that would be of interest.
Second, that first quarter retransmission revenue number, is that a good run rate for the rest of this year? I know Walter you mentioned that it’s going to ramp over the period of the multi-year agreements, but is that a good run rate for the first quarter? I have two follow ups but I’ll just stop with those.
Walter F. Ulloa
I can address the first part as to the current status of the ad market as we see it. The run rate or the amount of revenue that we received from our retransmission negotiations in the first quarter, the run rate will be a little higher as we go into Q2, 3 and 4. As I said earlier it does ramp up significantly after that in the subsequent three, four years.
Philip C. Wilkinson
We all feel here at corporate at Entravision we think we’re seeing the bottom of this thing. The first quarter was atrocious but we saw improvements in the service category in April over our first quarter average. We saw improvement in telecom. We saw improvement, a big jump, in healthcare category which has become a very active and competitive category for us. FSR improved and that was off double digits the first quarter.
It was nice to see retail improve in April so our auto businesses, Walter had mentioned it’s such a big part of our overall business but it seems to have flattened out in terms of the decline and we are cautiously optimistic over here into May and looking forward to June. All that said, services, healthcare, fast service restaurant retail all improved in April over Q1. Auto seems to be bottoming out in terms of the decline so we’re a little bit more optimistic now than we were.
James Dix – Wedbush Morgan Securities
Just so I understand, so it seems like now the pacings for the second quarter are still down substantially but they’re not as bad as the first quarter results were?
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