Question-and-Answer Session
Operator
(Operator instructions)
Your first question comes from the line of Clint Morrison – Feltl and Company
Clint Morrison – Feltl and Company
Just going down the list, you said you got an agreement with Fox to do season 8 and can you give us any sense there? Will you go ahead and start producing that prior to getting the sponsore? How far along might we have that nailed down?
Steve Lipscomb
Well, I think you can imagine that we are certainly hoping not to get in the circumstance were we got the financing and that is part of, I think, this great relationship we have established with the guys at FSN and they understand that we are the sponsorship-based model.
We would not begin competition on season 8 of the World Poker Tour until late Summer, early Fall probably early September. That give us enough lead time really to be able to adjust what we do in this sponsorship model and work to bring sponsors on to their benefit and ours. There is one big challenge which is you certainly do not want deficit finance, that is one challenge. The other one is you can simply provide more value to a sponsor when you can integrate them into the advance, when you can integrate them into the promotion, when you can integrate them into the television show all together and because of the place we have been for the last few seasons and everyone has gone on the ride with this knows that we have been at the Travel Channel and then had to moved quickly and we are fortunate to have GSN there pretty much right away as soon as we left Travel Channel to be there for season 6 and then full management change at GSN required us once again to go back out to market. You know people in the television business and you say that you actually have a Third Life for a television series and that is almost unheard of and unprecedented but in answer to your question we certainly do not plan to be in that position and are working hard right now. We are already having discussions with sponsors for season 8 well in advance of even being close to that September time frame.
Clint Morrison – Feltl and Company
Okay so assuming you find a sponsor, you will start in early September .When do we start airing season 8?
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