Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from the line of David Joyce – Miller Tabak and Company.
David Joyce – Miller Tabak and Company.
I was just wondering if there's any limitation on the volume of sponsorships, like would there get to be a point where there's too much clutter.
Michael Rapino
We don't think we're anywhere near there. We have estimated if, you look at the global sponsorship category and then break it down into the global music spend, various reports you can use, the global sponsorship category, somewhere in the $18 billion range. They estimate the music piece of that when you take all the sports stuff out, could be somewhere in the $1 to $2 billion range.
So if we're the music leader in the world and we're still only running somewhere $100 million in sponsorship, we look at that as we're actually below market share and have a lot of room to increase the sponsorship.
Now one of our strategies is we hope in three years we don't have 770 sponsors, maybe we have 370 sponsors, but we have gone into much deeper, longer relationships like Citi and 02 and Rogers that we're starting to do now which we have a much more online to on-stage sales platform.
David Joyce – Miller Tabak and Company.
And on another topic can you discuss where you are on digitally monetizing your venues for the live events?
Michael Rapino
It continues to be a project that we currently basically in this last year, our Live Nation studio division filmed numerous shows, and the way we are currently monetizing that strategy is through our mobile division on online.
So Rogers in Canada has a very extensive program with us, where we feed them online shows to fulfill that sponsorship agreement. We have a deal in America where we have certain mobile carriers who pay us for online content and we're looking at more mobile companies around the world who are looking for that online content.
We still are working on a much bigger project that says, how can we institutionalize the sale of the live show online and through mobile from both the video and audio and we believe that the future of that will come together soon.
Operator
Your next question comes from the line of Alan Gould – Natixis.
Alan Gould – Natixis
A couple questions, first Michael a number of companies are saying they saw a meaningful change in their business in October. Did you just confirm that in ticket sales there was no real change after the month of October?
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