Question-and-Answer Session
Operator
(Operator Instructions) Your first question is from Bob Peck, Bear Stearns.
Bob Peck - Bear Stearns
I guess my first question is for Jim. Jim, could you comment a little bit about the roll out of the next models after this summer? How is Sirius looking at models that include cellular capability, maybe even video capability? Could you comment there? Mel, could you maybe comment on when we could possibly see a price increase across the platform? Thanks.
Jim Meyer
Right now we're pretty focused on the products we're going to roll out between now and the end of the year. I think it's fair to say that we clearly are developing chipsets that would give us many options as it relates to incorporation in cell phones. I think that we're still spending a lot of time understanding that business model and understanding exactly what those type of products might bring to us in terms of subscribers.
The real focus for us is that we are staying very focused first on introducing products that are significantly lower cost than the ones they replaced while being innovative and, we think, capture the consumer's attention. Obviously our wearable that will be introduced this summer and then quickly cost reducing that model as well.
Mel Karmazin
Bob, obviously our labs are working on a whole lot of products that can do really cool things. But we're also interested in business models and it's not just the idea of putting a chipset someplace, it's really making sure that the business model works for us. So you should just stay tuned, but assuming that we're looking across everything.
Regarding price increases, we have really nothing to say other than the fact that we have historically been the premium priced service. We are the premium priced service in Canada and in the future there will be price increases coming from Sirius.
Bob Peck - Bear Stearns
Thanks.
Operator
Our next question comes from Craig Moffett, Sanford Bernstein.
Craig Moffett - Sanford Bernstein
I understand churn rate reflects the increased mix of OEM subscribers. I'm wondering if you now have enough experience in the OEM channel to start to comment directly on the kind of conversion rates you're seeing. If you could talk about the methods and procedures you use to try to ensure that customers do convert at the end of their promotional window.
Mel Karmazin
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