Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Bill Morrison of JMP Securities.
Bill Morrison - JMP Securities
A bunch of questions. I guess the first, Thomas, I think I heard you say that the revenue per 1,000 was in the $17 range, was that correct?
Tom Clarke
That is correct.
Bill Morrison - JMP Securities
For those of us new to this story and this vertical, how does that compare with general CPMs in offline media, let's say in Fortune or Forbes magazine, other financial publications and on financial television shows?
I was wondering if you had a sense of what percent of your clients’ advertising budgets, are going online, or are online today and what kind of share you have of their budgets and just how high you think you think you can go there? And then I might have one follow-up. Thanks.
Tom Clarke
In comparison of the kind of revenue to other media or CPMs and stuff like that we think it really rates very favourable, to tell you the truth. It's a pretty high number. We've been historically a little higher but when you get outside of the non-endemic type of advertising like the broker advertiser, you're competing with other sites for a share of the wallet and, therefore, it comes down a little bit. I think in general for the inventory we have, we're doing a great job.
When we start looking at what we call now TheStreet.com TV, which would be our video offerings, that is going be even at a higher rate, and as we move forward and that becomes a larger portion of our advertising offerings to an advertiser, I think we would expect that that number should continue to increase.
As to the percentage of the advertising budget that we're gaining from some of our advertisers, I think it really depends on the category you talk about. If you're talking about the financial categories, meaning the on-line brokers, then I think we have a pretty good percentage of it because of the fact in some ways we're a must buy for them. Because when they look for their customer acquisition, we have to be a place that they go to because their larger accounts – that old 80/20 rule. The 20% that drives their business are our subscribers.
So in essence when they're looking for accounts they find great customer acquisition numbers coming through us. I think we probably have a good percentage of their ad dollars that's basically for the Internet.
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