TheStreet.com Q3 2006 Earnings Call Transcript

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2006-10-26 14:21:06.0

Tags: TheStreet.com, Inc., TheStreet.com, Inc.

Question-and-Answer Session

Operator

(Operator Instructions)

Our first question comes from the line of Douglas Kass from Seabreeze Partners.

Douglas Kass - Seabreeze Partners

As you know, through that e-mail I sent you yesterday, I am fascinated by this Foundation for Investor Education. You are going to offer -- is this going to be -- can you explain the distribution, how you are going to access these .edu addresses, and is this going to be a new site? Or kind of a conglomerate of the three sites together?

Thomas J. Clarke

Doug, the way it really works is where the Foundation for Investor Education has educational programs for students, teachers around the country, and what they do as part of their stock market game, they are looking for news sources to help them with the education of understanding how to invest in the market.

Douglas Kass - Seabreeze Partners

So it is on their site, basically.

Thomas J. Clarke

Correct, on their site.

Douglas Kass - Seabreeze Partners

So it is going to be a point-and-click.

Thomas J. Clarke

Correct.

Douglas Kass - Seabreeze Partners

In terms of distributing it to all these kids, or all these students, I presume that they have basically the list.

Thomas J. Clarke

Correct. They have it on their site and they have access to all the stories.

The other thing is on our site, if you look on TheStreet.com University, some of their content will be there, and one of the things we thought would be good is that when there are winners in states or stuff like that, that we would highlight and make it available for all the places for them to be able to look at this.

One of the other initiatives we have, Doug, also out there is that in conjunction with some of Jim Kramer’s college tour visits, we have started an initiative where for students in college who do have an .edu at the end of their e-mail address, we have opened up some of our subscriptions offerings to them to really develop the next generation of investors. We are making that access to them for free during their semester, so as long as they have an .edu address and they are in college, they do have access to our material now, so we think that will broaden the ultimate user base for content that comes from TheStreet.com.

Douglas Kass - Seabreeze Partners

 

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