Question-and-Answer Session
Operator
Thank you.
Ladies and gentlemen, at this time we will begin the question and answer session.
As a reminder, if you have a question please press the * followed by the one on your touch tone phone. If you'd like to withdraw your question, press the * followed by the two. If you're using speaker equipment, you will need to lift the handset before pressing the numbers. One moment please for our first question.
Our first question comes from Dennis McAlpine with McAlpine Associates, please go ahead.
Dennis McAlpine - McAlpine Associates
Thank you and good morning, can you talk a little bit about Direct TV in terms of ramp up. Have they done what you expected? Are the numbers building? Are they holding or going down? What sort of thing are you seeing there? And you also talked about the change in the new contract, can you talk about whether there was any difference in the number of buys or was it just the contract change? And lastly, is it possible for you, given the NetFlix deal and the rest of the other things that are going on, to offer your product directly to the consumer as opposed to just the cable TV guys?
Ken Boenisht
Hi Dennis, this is Ken, I'll take those questions.
First of all, Direct TV; Our channels start out very strong on that platform and we're very very pleased with their performance. We see that our performance is holding steady on that platform so there really wasn't a ramp-up period per say, we came out of the gate very strong and the channels continued to perform well, and even slightly above our expectations.
Dish Network, our competitor as you know added several channels to that platform and we anticipated a slight effect on our services because of the overall expansion of the category. The impact is well within our expectations, our channels continue to be the strongest performing services on the platform, and we're again very happy with how we are competing on that platform as well.
As far as the direct to consumer business goes, there are some opportunities out there that the company is working on and in fact we are working on a number of things from business models that are direct to consumers, and also expanding our relationship with our current affiliates and leveraging our new technologies on their platforms.
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