TheStreet.com Q3 2007 Earnings Call Transcript

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2007-11-06 10:42:29.0

Tags: TheStreet.com, Inc., TheStreet.com, Inc.

Question-and-Answer Session

Operator

Your first question comes from Mark May - Needham & Co.

Mark May - Needham & Co.

In terms of the unique user and page view stats you gave for the quarter, was that at all impacted by the Corsis acquisition?

Tom Clarke

No, it was not.

Mark May - Needham & Co.

In terms of the advertising slowdown in the quarter and the push back, you made a comment that they have returned early in the fourth quarter. Does that imply that you would expect for advertising growth to accelerate in the fourth quarter versus the 23%, 24% growth that you had in Q3?

Tom Clarke

Just to clarify, Mark, they have come back in the fourth quarter, and it's the fourth quarter and beyond; as you can imagine, some of these campaigns range longer than a quarter, depending on when they come back in the fourth quarter. But we would expect an acceleration of the advertising growth rate in the fourth quarter.

Operator

Your next question comes from Richard Fetyko - MCF.

Richard Fetyko - MCF

Just a follow-up on Mark's question with regard to the acceleration on year-over-year growth rate in the fourth quarter on the advertising line. Is that with or without the Corsis acquisitions and the other acquisitions? Is that organic?

Eric Ashman

Just looking at organic advertising growth, it will accelerate over the growth rate that we saw in the third quarter.

Richard Fetyko - MCF

As you become a more and more a complex and broad online financial media company with multiple web properties, I'm just curious how your sales process is adjusting? Are you selling across all these properties as separately, combined? Where are you in that? I would imagine over time you want to sell them as one buy.

Tom Clarke

That's a great question, Richard. Currently our idea is to sell it across all of the sites, because we think there is a tremendous amount of leverage being able to do that. However, we're very cognizant of the fact that different sites can retain different rates, and this will probably be especially true with the BankingMyWay acquisition, because we think that when you get into the hyperlink situation there, that the rate card on that is going to be significantly different than what we probably see at TheStreet.com or what we see at Stockpickr!. I think MainStreet is yet to be determined. But ultimately, we would like to sell it across the network. We're looking for the correct people to put in each of those positions as we move this forward.

 

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