Question-and-Answer Session
Operator
(Operator Instructions) Well go first to Jeff Stein with KeyBanc Capital Markets.
Jeffrey S. Stein – KeyBanc Capital Markets, Inc.
First, it sounds to me like the potential swing factor in the fourth quarter is more expense related than revenue related. Would that be correct?
Zev Weiss
There clearly is on the revenue side the seasonal component for both Christmas and Valentines Day affect us. But, I think if you just looked at the bottom line impact of both I think I would agree with that. Not having looked through the numbers, I think that sounds right.
Jeffrey S. Stein – KeyBanc Capital Markets, Inc.
Can you just quantify the aggregated amount of scanned based trading activity that you would expect to occur in the fourth quarter that would potentially swing or hold between fourth quarter or first quarter.
Stephen J. Smith
While we don’t forecast specific line items let me aggregate scanned based trading and our card initiative together and for that you would see that we have spent year-to-date in the order of magnitude around $19 million. What we’ve said for the year is that we could spend $36 to up to the high 40s in expense for the year. So, all of that roughly $20, $25 to $30 million would occur in the fourth fiscal quarter.
Jeffrey S. Stein – KeyBanc Capital Markets, Inc.
You talked about the fact that you’re continuing to see good results in the reset doors. I’m wondering given all the noise that’s going on with currency, with switch to scanned based trading and all and lost doors year-over-year, on a comp store basis what kind of performance are you seeing in the reset doors relative to let’s say non-reset doors?
Zev Weiss
I’m not going to get into all the details of that. I can tell you that in general the trends that we had been seeing which were positive trends have continued and so we’ve been very pleased with it.
Jeffrey S. Stein – KeyBanc Capital Markets, Inc.
Does this have any implications for spending on strategic card initiatives for next year?
Zev Weiss
I would expect that there would be some spending but, we’re still working through our plans for next year and we’re still trying to iron out all the details to see exactly what we’re going to do.
Jeffrey S. Stein – KeyBanc Capital Markets, Inc.
I know you’re not quite ready yet to comment on the impact that you might incur for integrated WebShops and PhotoWorks but would you put that number in the material range?
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