Question-and-Answer Session
Operator
(Operator Instructions) Our first question comes from Colin Gillis – Canaccord Adams.
Colin Gillis – Canaccord Adams
Congratulations on a great year, 2007. You’ve got a much broader, more stable platform. But what are you seeing in terms of duration of campaigns on the display advertising side? One of your competitors on a December quarter call talked about some large cancelling of contracts in the month of December, some weaknesses in the display marketplace. Are you seeing advertisers hesitant to commit to lengthy campaigns?
Thomas J. Clarke, Jr.
You know, Colin, to be honest with you we’re actually not seeing that. I think as I mentioned on the call, if you look at what’s happened with our non-financial advertisers we’ve really kind of exploded that over the last year and we’re really seeing that continue. Obviously with the launch of MainStreet we’re seeing some advertisers on the non-financial side that we didn’t have before. So we’re really not seeing any big divergence from either the length of the commitment that we were getting from others or from the opportunity we’re seeing in auto, technology or travel.
Colin Gillis – Canaccord Adams
On the launch of MainStreet it looks to me like you launched that with a couple of key advertisers already like Toyota and E*Trade. Is that fair to say?
Thomas J. Clarke, Jr.
That’s correct. Actually, Colin, just to give you a little bit more color into that we had the advertisers before we actually launched the site and really it was the concept of the site and Toyota was a flagship advertiser in the sense that they had a campaign that they really wanted to touch more of what we would all consider the mass consumer market and that was really the approach that we really wanted to get with MainStreet and it seems to have resonance with the advertisers.
Colin Gillis – Canaccord Adams
And then just in terms of traffic trends, can you give us an update in terms of effort to drive traffic from search engines?
Thomas J. Clarke, Jr.
The search engines I think is going to take a little bit; I mean we’re in our third week since we’ve launched the redesigned TheStreet.com site. We’re seeing better relevance than we saw before but I think the true impact is going to take a few more weeks to really go through and get into everybody’s kind of bailiwick there.
- We’ve got 25% more advertising inventory on the site than we had before; and
- If you look at our story length we’ve lengthened the story to have a better user experience.
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