Question-and-Answer Session
Operator
Your first question comes from Richard Fetyko - MCF & Company.
Richard Fetyko - MCF & Company
Curious on the ad sales portion, which was pretty solid year over year and sequentially up as well. We've seen a lot of evidence from other peers that the display advertising demand has deteriorated yet your numbers were pretty solid.
I'm curious what you guys are doing, how you are bucking the trend, what you are seeing from your advertisers in the nonfinancial category or the financial category? What allows you to post pretty solid ad sales numbers in the second quarter? What do you see for the rest of the year?
Thomas Clarke
Richard, I think what we said earlier in the quarter that we had not seen some of the weakness in some of the categories that the others had seen. I think it is the function of a couple of things. Number one, I do believe as I said in my prepared remarks that the diversification that we have really created around the category or certainly around the category of money is very important when advertisers are looking at it because we continue to find, especially the nonfinancial advertisers that really want to go against the demos of the kind of people that come to our site.
If you look at some of the attributes we have, we have some of the highest demos on the web in terms of income, education, people who buy online and things like that. That audience really wants to reach those people and we are very fortunate that our content attracts that kind of audience. I think that is one of the things we've seen.
I also want to give kudos to our advertising sales team. I think we have a sales team that is very focused on what they are doing and who present a great value proposition and the campaigns are working. I think as Eric said, the differentiator in some of these campaigns is the ability of Promotions to create an interactive element in it.
Having said that, as we look out into the third quarter, we still think that the nonfinancial category will be strong for us. We haven't seen any weakness. I think we're early into the quarter so it is hard to say how it is going to tail out. I think the fourth quarter will be a strong quarter. I think it is setting up strongly that way.
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