Question-and-Answer Session
Operator
(Operator Instructions). Gray Benoist, your first question comes from Matt Mccall from BB&T Capital Markets.
Sean Connor - BB&T Capital Markets
Good morning. This is Sean Connor for Matt.
Gray Benoist
Hi, Sean.
Sean Connor - BB&T Capital Market
I am looking at the guidance for Q4, our calculation at the midpoint assumes really only at 25% contribution margin sequentially, I mean I know that you guys got more cost savings in Q3 than anticipated, so it kind of takes out that incremental benefit there. We've thought there had a little bit more flow-through as the volume improves sequentially. Just wanted to get an idea of how we should look at the going forward or may be what's pressuring that is it strictly price and can you give a little bit more detail there?
Gray Benoist
Okay, Sean, this is Gray. We have a $10 million to $20 million increase in sales sequentially. Some portion of that is margin driven, I'd say most notably around the seasonality effects that we witnessed in the third quarter, which should reverse themselves in the fourth quarter, most notably around the EMEA segment. But the other portion of increased sales were really not contributing to the bottom line based on just general levels of increase in copper. So the copper we ran in the third quarter results, somewhere around $2.62 to $2.65. Here in the fourth quarter, we're already looking at somewhere around $3 copper as of today. So the way to look at our fourth quarter guidance right now is a increase in our sales, just associated with that copper increase without margin contribution.
Sean Connor - BB&T Capital Markets
Okay. In Asia, imagine that we'll continue to see seasonal strength there. Is it possible for Asia to show year-over-year growth in Q4?
John Stroup
Sean, this is John. It's not clear to us whether or not that's possible or not. The business, showed - let me just say qualitatively - the business showed really nice improvement in Q3 versus Q2 and we started to see the decline in Asia, in early Q4, so whether or not those will intersect in Q4, it's not clear to me, but we do have an expectation that we're going to see the business in Asia in Q4 to be as good as it was in Q3, and I think there's a chance it could be better; but whether or not we can actually do better than the prior year, that I think would be a stretch.
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