Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Ethan Starr - Private Investor.
Ethan Starr - Private Investor
How did Calibrin do in the fourth quarter and, also, when do expect to have revenue from Verge?
Daniel S. Jaffee
First of all, how did Calibrin do? Let me continue with the trend that we started reporting, just to remind everyone where we were at. So we launched it in the first quarter of last year, so August, September, October was the first real launch parade and we sold $88,000 worth of Calibrin products. We sold $204,000 in the second quarter, $325,000 in the third quarter, and sold $452,000 in the fourth quarter. So you can see the snowball is rolling and that's very positive.
Regarding Verge, we have already invoiced some customers of some initial product that they're putting in to testing. We're still proving out the process, so as anything, you bring it up, you're going to have chinks in a new process and so I wouldn't call it fully operational and functional but we're already shipping and billing in the Verge front.
Operator
Your next question comes from Robert Smith - Centa Performance.
Robert Smith - Centa Performance
You have spoken about the loss of sales at Walmart and the hopeful pick-up elsewhere. Could you give an idea of—you said it's very uncertain how this might play out in your mind, as well, but what are the metrics involved here about the pick-ups elsewhere, so to speak.
Daniel S. Jaffee
It's a very fair question. You know we don't give forward guidance but let me sort of qualitatively put some parenthesis around. As I said in the news release, only time will tell exactly how this is going to play out. Long term, I believe this is all going to be very positive. I think it's going to bring us closer to Walmart. I don't think it's going to push us farther away from them.
I think sometimes you don't know what you have until it's gone so I think if at the end of this period, that they find that having Cat's Pride wasn't beneficial to their category, then frankly they shouldn't have been ever carrying it. But they were selling over 8.0 million units a year of Cat's Pride scoopable.
And so the odds that that many shoppers were finding it that useful and then the day after they decide to change their planogram they no longer want that item, even though it's unique, it is the only certified safe to flush item, it is the only item that due to its light density Mother Nature blessed us with. You get 40% more scoops per pound, which is a huge value. It may not play a lot at a Neiman Marcus but at a Walmart we think that is exactly why it was one of the top selling single SKUs they had.
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