Question-and-Answer Session
Operator
(Operator Instructions) Your first question comes from Arnie Ursaner - CJS Securities.
Arnie Ursaner - CJS Securities
You weren’t kidding about cost cutting controls down 25% on SG&A is very impressive. On the revenue side, can you comment on where we stand on some of your key products, specifically the Solara ion, where are we on backlog and what other perhaps key new products should we be focused on for the balance of the year?
Marc Giles
From the new product standpoint, we will start with the ion. The market remains very sluggish even equipment sales in this kind of a price range. So, I think the market is just slow I mean we did move 31 units in the quarter. I don’t see any indications at this point in this market that we would expect to see much more than that. We are going to be exhibiting the next generation of the Solara ion, next month at the SGIA show, Sign Graphics Industry Association show.
That’s going to be a higher price point, higher resolution printer that we’re pretty excited for I mean we’re still launching into a difficult market, but we see some pretty good demand for that kind of a printer in the higher end, so we’re excited about previewing that or showing that we’re optimistic that we’ll be able to launch that next generation commercially before the end of the fiscal year although we don’t have a specific time that we’ve communicated as yet.
As far as other products last year Gerber Coburn launched the Advanced Lens Processing System. We’re very excited about the long term prospects of that product technology that again going into the market for capital equipment purchases are sluggish. We did move a couple of those systems today they’re pretty expensive, they’re also a nice margin for us though and that helps Gerber Coburn’s gross margin and helped in this quarter. We have actually installed a few now in Asia and also now in the U.S. as well.
So as the economy begins to improve for capital equipment purchases, that would be another technology to look at. Also from Gerber Coburn, we expect to launch sometime during this fiscal year a next generation Blocking System, which is the E2G, what we think is a revolutionary new blocking material that we think we’ll create extremely high demand in the marketplace for this system and could be from Gerber Coburn’s market a blockbuster actually. So we’re very excited about that.
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